Folgers Special Roast 27.8 ounce

When you crack open the lid for the first time on the jumbo sized tin of Folgers 27.8 ounce Special Roast Coffee, a thin silver barrier is the final step before you experience that first blast of fresh coffee smell. This instant will take you back to all those early mornings that you have ever woken up simply for the purpose to brew that special cup of liquid vigor.

By some error of marketing, the Folgers team left a personal scoop out of their cans of coffee, so the consumer must have means to provide their own scoop. The true die-hard coffee drinkers will disregard the initial absence of the scoop and plunge their thumb and forefinger into the black, grainy depths of the can within the first second the seal is broken and pull out the dark treasure for a rewarding experience. They draw their hand back from the pits of the can in order to hold the pinch of pure coffee euphoria towards their nose. They draw in the aroma that is the essence of the single freshest portion of coffee that will ever ascend from this particular can. With each second that passes after the “AromaSeal” is broken, the freshness that defines the coffee leaks out of the can like the soul of a man slowly losing consciousness. For this reason alone, my method to deter the escape of my brand new coffee can’s life force is the confines of the icy wasteland of the freezer in the kitchen. The frozen tundra of the freezer is the only means of prolonging the existence of each individual grain and the flavor that they possess.

            Despite the lack of coffee scoop that the people at Folgers provide you, the creators of the 27.8 ounce can of coffee made a breakthrough in design when drawing the blueprints for the can itself. The decision to give the hefty tin a small functional protrusion that serves as a handle was a Godsend. Each morning I delve into the cold wasteland to give life to my coffee grains, and I face the task of lifting the tin ─ slippery with condensation and weighing just over one pound ─ to the counter where my coffee maker is located: a trek of ten feet, give or take. The handle makes this journey possible every morning at 8’clock when no living thing should be forced to function, but must to fulfill their daily obligations.

            In this sense, Folgers Special Roast Coffee can also be “man’s best friend.” It aids all men and women (and some children) to productive days through a simple process of brewing. If you have ever brewed coffee then you know the scents and the sounds that can only be associated with this graceful procedure. The slow spits and sputters that alert you that the process is going smoothly sound almost as sweet as the lack of these sounds, signaling that the brewing has completed. Following this silence comes the most satisfying part of my day: bestowing myself with a gift of a smooth, dark sip of black gold as a reward for pulling myself out of bed, scooping a few pinches of powder, pouring a cup of water and pressing a tiny button.